• Education

LACA 2018

11 - 13 July, 2018

Pizza and bakery specialist, Dr. Oetker Professional will once again be firing up its pizza ovens for this year’s LACA – The Main Event exhibition with a tasting of it new and improved Balanced Choice Pizza. A great source of fibre, the new pizza contains a hidden vegetable sauce to help schools boost the nutrition of their dishes with a little help from the nation’s favourite frozen pizza brand*. Delegates visiting stand M13 will get to sample the new pizza and speak with the education partner, which was recently awarded the Soil Association’s Food for Life Served Here accreditation. Talking about the launch, Richard Cooper, Senior Brand Manager, Dr. Oetker Professional (UK) said: “Our new and improved Balanced Choice Pizza has been a long time in the making. We’ve worked closely with LEAs and caterers to produce a pizza that supports a variety of food standards, but children will also enjoy eating. We’re excited that the day has finally arrived to launch what we believe is an important and positive step in using lunchtime favourites to get more vegetables and nutrients in pupils’ diets”. With tomatoes, onions, carrots and red peppers blended into the sauce, the Balanced Choice Pizza brings the quality of Chicago Town pizzas to schools with a product pupils know and want. Supporting school food guidelines by keeping fat and saturated fat levels to a minimum, the new and improved pizza still maintains its legendary takeaway taste thanks to its unique raw dough base that rises in the oven.

Delivering the ultimate pizza hit in as little as six minutes, the Balanced Choice Pizza guarantees a fully topped consistent result that pupils will enjoy –all without putting additional pressure on the kitchen or having to source new skills to make a dish from scratch. Plus with a long holding time, the pizza is ideal during a busy service where canteen entry times are staggered. Along with the latest pizza innovations to sample, there will also be the chance to win prizes with visitors encouraged to hunt for the hidden veg on the stand. A leading family pizza and baking business, Dr. Oetker was founded in 1891 and has a dedicated professional range working to provide quality solutions that add excitement to menus with total ease and reassurance.


Dr. Oetker Professional is on stand M13 at LACA – The Main Event, which takes place 11th-13th July 2018 at the Hilton Birmingham Metropole.

As an official supplier of the Soil Association scheme, our dedicated school pizza can help caterers in their bid to receive a ‘Food for Life Served Here’ award Richard Cooper, Senior Brand Manager, Dr. Oetker Professional (UK)
Wednesday Team


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To achieve the bronze Food for Life Served Here award, the Balanced Choice Pizza, Fresh Dough Pizza Base and Wellcare mixes all meet the independent schemes standards by ensuring they do not contain any undesirable food additives, hydrogenated fats or GM ingredients.

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