The rise of plant-based

With 1 in 5 Brits cutting down their meat consumption during the COVID-19 pandemic and the meat-free market set to exceed £1bn within 4 years, there’s never been a more important time to review menu choices to ensure the vegan options are really delivering. Before the coronavirus pandemic, plant-based lifestyles were increasing in popularity due to their health and environmental benefits vs. eating meat, but mindsets are now shifting even further in favour of this type of living, and plant-based lifestyles are predicted to accelerate.